![]() ![]() ![]() ![]() Anderson begins with the hunch that the internet is making it rapidly harder to sell things for a price, as demonstrated by free newspaper content, music and software. Like The Long Tail, it began as a Wired article in early 2008 and has been developing on a blog ever since. But he couldn't resist calling time on the very foundations of western thought, entitling the article "The End of Theory: The Data Deluge Makes the Scientific Method Obsolete."Īnderson's latest book has been in a state of public gestation for some time now. In an article in 2008 for Wired magazine (of which he is editor-in-chief), he gave a fascinating analysis of how the vast data sets collected by Google could be used scientifically to identify behavioural correlations and patterns. But he exaggerated this to the point of predicting the end of the blockbuster. His previous book, The Long Tail (2006), made the eminently plausible claim that online retailers can extract revenue from serving very niche tastes because they're not limited by the finite shelf space of the high street. Free: The Future of a Radical Price By Chris Anderson (Random House, £18.99)Ĭhris Anderson is a professional exaggerator. ![]()
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